Company History–Michael Beaudry2
Best of all, on those very special occasions when Michael came to personally meet with the stores’ clients, they found a charming young man with an easy manner who was quick to smile and make a friend of them.
Today, there are few American fine jewelry retailers who do not have at least a passing familiarity with Beaudry. Still only 39 years old, Michael’s effect on the industry is immediatelly evident when one passes through any trade show. He has influenced an entire generation of manufacturers while reinvigorating age-old jewelry making technique and styles.
To broaden the brand’s preccuce in the market place, Beaudry launched the Beautique collection in the Spring of 2004. The Beautique Collection retails from $2,500 to $20,000. Based on simple versions of Signature Collection Beaudry designs, as well as new designs, the new design, the new Beautique Collection features bridal jewelry. Platinuan and hand-crafter, the pieces features the same hallmark Beaudry production techniques and design values but an created in a way that allows for a lower price point than the company’s traditional offerings. The goal of this collection is to attract an entirely new category of consumer who was previously unable to attain a Beaudry product.
Michael’s success at brand-building has shown that a master diamond cutter and diamond dealer who is creative and resourceful can be enovmously successful in every aspect of the business. Rather than trying to create and brand a new cut of diamond like many diamondtaires. Beaudry has successful branded himself and his eye for perfection and good design. In taking this independent tact, Michael has afforded himself flexibility unique in today’s marketplace. Whether collture, signature or beautique- retailers and consumers while can be assured that Beaudry will continul to offer future heir loons for thoes perfer the very best.
