PRADA Brand Story1
Pour the iron triangle, FangBiao under the brand name “, and “1913 MILANO”, the vivid image is in perfect socialism and milan for family brand - PRADA.
Dating from the history, must PRADA early in the twentieth century. When America and Europe, and founded the traffic frequent Mario Prada brothers who decided to produce a series of traveling with leather products. In the era of is not convenient transportation, Mario still insist on imported from British sterling, imports from China, the best fishskin shipped from Bohemia crystals, even in the leather to design in production, quality for Germany opened the PRADA consistent pursuit of perfect brand spirit.
In 1978, the Miuccia granddaughter Mario family business started over Prada. Miuccia in rich environment, although not professionally-trained worker, but early in the family, the fashion industry china-southwest not unfamiliar. But she was asked to take over, and not enough when PRADA psychological preparation. In 1987, until Miuccia Prada first goods exhibition in Patrizio encounter Bertelli after falling in love at first sight, and eventually become a partner in life, also unveiled new Prada. Women and men, promote their insight into music sharp mind clear logical thinking, careful, promote strong complementarity of the two highest in front PRADA.
