Jewelry Day

Niche marketers should price their products and services based on the value received by the customer: it is the customer’s perception of value that counts. If you calculate price based on cost and/or the competition, you are not in a niche market or you are pricing incorrectly.

Niche market customers buy your product or service because it is different from the other options available. That difference is your value and it can be worth a premium price. Value is subjective and not every customer will need your product’s unique benefits, but this is how niche marketing works. As a niche marketer, you focus on serving a market segment that has been overlooked or underserved; the value or difference you add is your special knowledge of their unique needs.

The value can come in the form of unique product or service features that you add. That value could come in many forms, even prestige. For example, Tiffany’s is a “prestige” brand for jewelry; people buy jewelry at Tiffany’s because of the brand. Yet, diamonds are diamonds. You can buy the same quality diamonds at Costco, but you don’t get the prestige buying experience. For the Tiffany’s customer, it is worth the price premium to walk out the store with the Tiffany’s bag or box.

Value based pricing is determined as the highest amount that a customer will pay for your product or service given the unique value that you offer when compared to the other alternatives. By giving the niche customer exactly what they want, there are no other real alternatives. If that is the case, price it accordingly.

John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”.

admin Beaudry

admin Beaudry

Although I’ve tried diligently to provide explicit instructions for my male friends out there, I may need to step it up a notch in the Valentine’s Day gift department. It seems that some of you are still left with that blank, deer-in-the-headlights look on your face when it comes to finding the perfect gift for your sweetheart. Don’t worry, I forgive you, and so will she, for we are not all blessed with the gift of Casanova-esque romance.

So before you breakdown and curl into the fetal position, I’m going to give you the straight, low-down, skinny. I’m going to spell it out for you plain and simple. You simply can’t go wrong with the “Wings of Love” necklace for a perfect Valentine’s Day gift for your loved one. Best of all, all you need to do is pause your Playstation, walk five steps to your computer, and click the mouse several times, and voila! You don’t even need to leave your lair!

The Wings of Love Necklace is the perfect solution for your Valentine’s Day crisis, and here’s why…

• It costs $80, which is less than 1/2 the price you will pay for any .925 sterling silver jewelry at Tiffany’s.
• Its delivery is guaranteed on time for Valentine’s Day, as long as the item is purchased by February 11th.
• The piece can be gift-wrapped, which will also prevent you from (heaven forbid) leaving your domain at any time.
• It is an extremely high-quality piece, which has been plated with Rhodium to ensure its durability and ultimate shine.
• The wings are made of dozens of tiny cubic zirconias, and girls love things that are shiny!
• Most important of all, its unique design and meaning is sure to make the lady in your life glow.

admin Beaudry

admin Beaudry

This year, times are a little tough and everyone is trying to stick to a tight budget.  With prom season rolling around, parents are already stressing out about their checkbooks, especially if you have multiple children attending prom.  And this is not even to mention the fact these children may even be attending college within the next year or so!  Time to freak right out!  But never fear, I’ve come up with some creative ways to help you save a few dollars here and there, while still making sure your little princess looks great at the prom.  Read on for some great prom jewelry ideas for under $10.

Silver and gold bangles are very in style right now and, if you keep an alert eye, don’t necessarily have to cost you an arm and a leg.  You can easily find gold and silver-plated bangles for under $10.  The best part about these bracelets, is that they can be worn more than once and won’t wind up sitting in your daughter’s jewelry box un-used.  They are perfect for every-day wear and can create a put-together look with even the simplest outfits.

Cocktail rings are another great way to spice up your daughter’s prom ensemble.  They can be bought in a wide variety of matching shapes, sizes, and colors and shouldn’t cost you more than $10.  Of course, if you buy a cocktail ring that is made of sterling silver, it will run a bit more expensive.  If you are spending more than $50 for a sterling silver cocktail ring, you’re spending too much.

Chandelier earrings are, apparently, an undying trend.  These earrings have been popular for at least five years now and the fad hasn’t dwindled.  This is good news for you, because Chandelier earrings are another accessory, that can be rather inexpensive when you shop smart.  Look for newer designs like teardrop chandelier earrings, or earrings that feature simple crystals on a drop chain.  This look is very popular and elegant, and has been worn by many celebrities, such as Angelina Jolie.

Last but not least, the hottest new trend are bib necklaces, or statement necklaces.  Michelle Obama was recently spotted wearing a statement necklace with her fabulous fuschia pencil dress.  These necklaces feature a mish-mash of metal twigs, pearls, crystals, and every other material you can possibly think of, all interwoven into the same necklace.  This type of necklace would look absolutely smashing with a strapless gown or something that has a very simple neckline.  If you shop big, a necklace like this can cost you well over $200 at stores like J. Crew.  But if you shop smart, you can find a fashion necklace for less than $10!

admin Beaudry

Vintage jewelry has so much to offer the woman with their own fashion sense. Whether rhinestones are your love or paste stones made from vibrant colored glass you won’t be disappointed in what Kenneth Lane offers.

It’s no wonder he earned the title “King of Costume Jewelry.” This was a man that took an industry that was previously ignored and turned it into one of the most sought after fashion statements. Lane felt every woman had the right to look beautiful and glamorous and it should be as easy to accomplish with costume jewelry, as it was to accomplish with million dollar diamond jewelry.

Lane worked in ways that were different from many of the other costume jewelry designers. He worked in a less commercial way and all of his designs were original. Kenneth Lane was a real showman taking all kinds of fashion awards. He regularly provided pieces to the soap operas including Days of our Lives and Another World.

In 2003 Lane had been in business 40 years, and he has yet to disappoint. There are so many different designs and styles that you can find a modern jewelry piece or a vintage jewelry piece. That’s a lot of options for you.

Whether you love the past and its designs or you prefer today’s contemporary pieces you will never be disappointed if you choose a Kenneth Lane design. The worst part will be deciding what it is you will buy. It’s tough when there are so many great designs.

And if Kenneth Lane’s jewelry isn’t quite right for you (although that seldom happens) there are plenty of other vintage jewelry designers and modern designers too.

admin Beaudry

The “Rope” chain. Obviously so called because it looks just like rope. It is comprised of a minimum of two linked chains that are fastened as one. Look closely at each chain and you will see that each one is made up of ten or more smaller strands of metal. It has the appearance of a length of rope when they are all twisted together.

The “Byzantine” chain. Another popular jewelry chain is the byzantine chain; at first glance it looks like a random mess of interwoven metal, however, much thought goes into the construction. This jewelry chain doesn’t appear to have a pattern, although it does. Imagine small circular shapes so closely-intermingled that they are barely discernable, a little like a tangle of a bird’s nest. That type of chain is called byzantine-style.

The “Snake” chain. Snake chains have a serpentine look. The links have a slight curve in the middle of them and look a little like scales. This is a common choice of neck chain for males.

The “Mesh” chain. This jewelry chain looks like mesh - Can you believe that? It is a bit wider than the usual types of chains. Small twisted circular links are woven together in a fine manner, often at least five tiny links in width and laid flat.

There are plenty more jewelry chains not listed here. But these are some of the more common chains you will see when out shopping. Many times, online pictures of necklaces or chains are not clear. So read these descriptions and you should be well informed and able to compare popular jewelry chains with no problem.

admin Beaudry

No jewelry collection is truly complete without a jewelry chain. Able to be worn alone or carrying a pendant, chains offer varying looks for men and women. Should you be on the lookout for some modern chains and necklaces, here is a great guide on how to recognize all the popular chains.

The “Box” chain. The appearance of a box chain is square. Links themselves look like little boxes or squares. These links create a smooth, perfectly square chain. The Venetian chain is another common name for that type of chain.

The “Wheat” chain. A jewelry chain with a wheat pattern is constructed of ovals that have been a little twisted. In order to create an intricate necklace these links are connected and intertwined. Once completed, the design gives a woven appearance.

The “Rolo” chain. One of the most distinctive chain styles is a rolo. Like a string of donuts, the picture perfect circular links are joined together. They can be made using large or small links to create a subtle or bold look.

The “Bead” chain. How does a bead chain look? It is just like a bead! They look just like metal beads joined together with a single strand of metal. There are usually small gaps between each bead link.

admin Jewelry News Info.

One of the most beloved movies of all time is “Breakfast at Tiffany’s”. Both on and off the silver screen, Audrey Hepburn was one of the most fabulous style icons of any time. The very stylish feeling of “Breakfast at Tiffany’s” makes it an ideal source of inspiration for your wedding.

The first place to start is with your color scheme for the wedding. Naturally, you will want to use a liberal dose of Tiffany blue mixed with accents of white. For your bridesmaids’ dresses, look for crisp A-line dresses done in the signature blue with a white ribbon sash at the waist. The look is great, because it will really set up your theme, and it is a very crisp and clean look. It is especially nice by the water, but would look great anywhere.

The Tiffany blue can be carried throughout the wedding reception. Choose table linens in that special shade of blue. You can finish the tables with white covers on the chairs, and blue sashes over the chair covers. If you like the look of a limited color palette, keep your flowers all-white. Or you can opt to add a dash of color to your blue and white scheme by using floral arrangements in a third color. Choices include pink for a feminine look, red for a bold look, lime green or yellow for a fresh and carefree look, or espresso brown to add a touch of sophistication.

The incredible style of Audrey Hepburn portraying Holly Golightly is one of the most memorable things about “Breakfast at Tiffany’s”. You can emulate her style by wearing a bridal gown in a tailored column design. If you really want to go all out, you could even have a wedding gown created in white that replicates the famous long black dress in the movie.

admin Jewelry News Info.

admin Jewelry News Info.