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About Dior Watches

March 10th, 2009

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First knowledge of Dior is from its watch ads, very trendy and creative which present me a distinctive style.

Since 1975, Dior has instituted its watch collection as a crucial fashion accessory at the heart of the couture brand.Dior Watches is the successful result of a perfect consistency between the watch creations and the couture collection, which together with the fine Swiss watchmaking expertise, have created a completely unique watch brand.

The watchmaking expertise is ensured through the most rigorous production and control procedures and is guaranteed by the Swiss Made Label. The watches have a two-year warranty and also benefit from an efficient after-sales network that is fully approved by the LV LVMH watchmaking workshops at La Chaux-de-Fonds in Switzerland.

Three designers perpetuate Dior creative and innovative tradition:
1.Since 1998, John Galliano has been in charge of the artistic direction of Haute Couture, Ready-To-Wear and Women’s accessories. Great master of “Mix and Match”, John Galliano has managed to design an audacious, extravagant and constantly renewed timepieces collection for Dior Watches.

2.Artistic Director of Dior Joaillerie since 1999, Victoire de Castellane has imposed her style, a mix of poetry and eccentricity. In 2003, she created a first original jewelry watch collection for Dior Watches.

3. In 2004, Hedi Slimane, Artistic Director for Dior Homme since 2000, transmits the purity, the elegance and the asymmetrical geometry of his design to Dior Watches with the launch of Chiffre Rouge which imposes itself as the first masculine watch of Dior.
The radiant Dior Christal, launched this fall, has been designed by John Galliano and gives birth to a timeless and visionary collection.

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